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“Account”: means collectively the personal information, Payment Information and credentials used by Users to access Paid Content and / or any communications System on the Website;
“Agreement”: the agreement between Us in respect of the provision or Products and Services to you.
“Booking”: your booking and your Agreement for Services under the Agreement.
“Coaching”: means group coaching to assist with developing your knowledge further and assist with developing your practical experience and knowledge.
“Confidential Information”: all information whether written, visual, oral, electronic or in any other form, which has the necessary quality of confidence and which is disclosed by Us to You save insofar as the same was not in the public domain at the time of receipt by you or has not subsequently entered the public domain other than by reason of the breach of obligation of confidence owed by You to Us.
“Content”: means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Website;
“Event Outside Our Control”: is defined in clause 20.
“Excluded Services”: means Services, Products or investment opportunities provided direct to you by our mentors or consultants, which do not form part of the Agreement between Us.
“Foundation”: means three day intensive program consisting of a three day seminar training event hosted online or live depending on subscription package purchased. The 3di consist of both written material provided in advance of attendance at a three day seminar training event and the services provided at the three day seminar training event. The value associated with written material and the services is in equal proportion.
“Facilities”: means collectively any online facilities, tools, services or information that Asset Academy Ltd makes available through the Website either now or in the future;
“Mentorship”: means Services provided directly to you by our mentors.
“Money Back guarantee”: means the guarantee set out in Clause 13.
“Payment Information”: means any details required for the purchase of Services from this Website. This includes, but is not limited to, credit / debit card numbers, bank account numbers and sort codes;
“Premises”: Means Our place(s) of business located at; Asset Academy Ltd t/a Asset Academy Ub1 Vantage Office Park, Old Gloucester Road, Hambrook, Bristol, England, BS16 1RS
“Products”: Means digital content, goods and services provided under our Agreement.
“Seminar(s)”: the Seminar(s) We are providing to you as set out in the Agreement or subsequent amendments to the Agreement confirmed in writing.
“Services”: means the services available to you through this Website, specifically use of the Asset Academy Ltd proprietary e-learning platforms;
“System”: means any online communications infrastructure that Asset Academy Ltd makes available through the Website either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
“Terms”: the terms and conditions set out herein.
“User” / “Users”: means any third party that accesses the Website and is not employed by Asset Academy Ltd Ltd and acting in the course of their employment;
“Website”: means the website that you are currently using and any sub-domains of this site unless expressly excluded by their own terms and conditions; and
“We/Us/Our”: means the contracting party on your Agreement being either Asset Academy Ltd, a company incorporated in UK with Company registration Number 12363263, Asset Academy Coaching Ltd a company incorporated in UK with Company registration Number 12549701, Asset Academy International Ltd a company incorporated in UK with Company registration Number 13135704, Mayflower Alliance Ltd a company incorporated in UK with Company registration Number 12276591 each located at Ub1 Vantage Office Park, Old Gloucester Road, Hambrook, Bristol, England, BS16 1RS.
This agreement constitutes the entire agreement between the parties and supersedes all previous agreements, understandings and arrangements between them, whether in writing or oral, in respect of its subject matter.
Each party acknowledges that it has not entered into this agreement in reliance on, and shall have no remedies in respect of, any representation or warranty that is not expressly set out in this agreement except in the case of fraudulent misrepresentation. No party shall have any claim for innocent or negligent misrepresentation on the basis of any statement in this agreement.
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals and our wider operations in the European Economic Area (EEA).
It would be helpful to start by explaining some key terms used in this policy:
We, us, our | Asset Academy Ltd, a company incorporated in UK with Company registration Number 12363263, Asset Academy Coaching Ltd a company incorporated in UK with Company registration Number 12549701, Asset Academy International Ltd a company incorporated in UK with Company registration Number 13135704, Mayflower Alliance Ltd a company incorporated in UK with Company registration Number 12276591 each located at Ub1 Vantage Office Park, Old Gloucester Road, Hambrook, Bristol, England, BS16 1RS. |
Our data protection officers | Kirsty Roberts: kirsty@assetacademy.co.uk Anton Lane: anton@assetacademy.co.uk |
Personal data | Any information relating to an identified or identifiable individual |
Special category personal data | Personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership Genetic and biometric data (when processed to uniquely identify an individual) Data concerning health, sex life or sexual orientation |
Data subject | The individual who the personal data relates to |
We may collect and use the following personal data about you:
We collect and use this personal data to provide products and services to you. If you do not provide personal data we ask for, it may delay or prevent us from providing products and services to you.
We collect most of this personal data directly from you—in person, by telephone, text or email and/or via our website and apps. However, we may also collect information:
Under data protection law, we can only use your personal data if we have a proper reason, eg:
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.
The table below explains what we use your personal data for and why.
What we use your personal data for | Our reasons |
Providing products and services to you | To perform our contract with you or to take steps at your request before entering into a contract |
Preventing and detecting fraud against you or us | For our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for you and/or us |
Conducting checks to identify our customers and verify their identity Screening for financial and other sanctions or embargoes Other activities necessary to comply with professional, legal and regulatory obligations that apply to our business, eg under health and safety law or rules issued by our professional regulator | To comply with our legal and regulatory obligations |
Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies | To comply with our legal and regulatory obligations |
Ensuring business policies are adhered to, eg policies covering security and internet use | For our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to you |
Operational reasons, such as improving efficiency, training and quality control | For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price |
Ensuring the confidentiality of commercially sensitive information | For our legitimate interests or those of a third party, ie to protect trade secrets and other commercially valuable information To comply with our legal and regulatory obligations |
Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures | For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price |
Preventing unauthorised access and modifications to systems | For our legitimate interests or those of a third party, ie to prevent and detect criminal activity that could be damaging for you and/or us To comply with our legal and regulatory obligations |
Updating and enhancing customer records | To perform our contract with you or to take steps at your request before entering into a contract To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products |
Statutory returns | To comply with our legal and regulatory obligations |
Ensuring safe working practices, staff administration and assessments | To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you |
Marketing our services and those of selected third parties to: —existing and former customers; —third parties who have previously expressed an interest in our services; —third parties with whom we have had no previous dealings. | For our legitimate interests or those of a third party, ie to promote our business to existing and former customers |
Credit reference checks via external credit reference agencies | For our legitimate interests or those of a third party, ie to ensure our customers are likely to be able to pay for our products and services |
External audits and quality checks, eg for ISO or Investors in People accreditation and the audit of our accounts | For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards To comply with our legal and regulatory obligations |
Where we process special category personal data, we will also ensure we are permitted to do so under data protection laws, eg:
We may use your personal data to send you updates (by email, text message, telephone or post) about our products and services, including exclusive offers, promotions or new products and services.
We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
We may ask you to confirm or update your marketing preferences if you ask us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell or share it with other organisations outside the Asset Academy group for marketing purposes.
We routinely share personal data with:
We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.
We may also need to:
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
We will not share your personal data with any other third party.
Personal data may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal data with’).
Some of these third parties may be based outside the UK. For more information, including on how we safeguard your personal data when this happens, see below: ‘Transferring your personal data out of the UK and EEA’.
We will keep your personal data while you have an account with us or we are providing products and services to you. Thereafter, we will keep your personal data for as long as is necessary:
We will not keep your personal data for longer than necessary. Different retention periods apply for different types of personal data.
When it is no longer necessary to keep your personal data, we will delete or anonymise it.
To deliver services to you, it is sometimes necessary for us to share your personal data outside the UK/EEA, eg:
Under data protection law, we can only transfer your personal data to a country or international organisation outside the UK/EEA where:
These are explained below.
We may transfer your personal data to certain countries, on the basis of an adequacy decision. These include:
The list of countries that benefit from adequacy decisions will change from time to time. We will always seek to rely on an adequacy decision, where one exists.
Other countries or international organisations we are likely to transfer personal data to do not have the benefit of an adequacy decision. This does not necessarily mean they provide poor protection for personal data, but we must look at alternative grounds for transferring the personal data, such as ensuring appropriate safeguards are in place or relying on an exception, as explained below.
Where there is no adequacy decision, we may transfer your personal data to another country or international organisation if we are satisfied the transfer complies with data protection law, appropriate safeguards are in place, and enforceable rights and effective legal remedies are available for data subjects.
The safeguards will usually include using legally-approved standard data protection contract clauses.
To obtain a copy of the standard data protection contract clauses and further information about relevant safeguards please contact us (see ‘How to contact us’ below).
In the absence of an adequacy decision or appropriate safeguards, we may transfer personal data to a third country or international organisation where an exception applies under relevant data protection law, eg:
We may also transfer information for the purpose of our compelling legitimate interests, so long as those interests are not overridden by your interests, rights and freedoms. Specific conditions apply to such transfers and we will provide relevant information if and when we seek to transfer your personal data on this ground.
If you would like further information about data transferred outside the UK/EEA, please contact us (see ‘How to contact us’ below).
You have the following rights, which you can exercise free of charge:
Access | The right to be provided with a copy of your personal data |
Rectification | The right to require us to correct any mistakes in your personal data |
Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations |
Restriction of processing | The right to require us to restrict processing of your personal data in certain circumstances, eg if you contest the accuracy of the data |
Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
To object | The right to object: —at any time to your personal data being processed for direct marketing (including profiling); —in certain other situations to our continued processing of your personal data, eg processing carried out for the purpose of our legitimate interests. |
Not to be subject to automated individual decision making | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you |
For further information on each of those rights, including the circumstances in which they apply, please contact us (see ‘How to contact us’ below) or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights.
If you would like to exercise any of those rights, please:
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Please contact us if you have any query or concern about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner or any relevant European data protection supervisory authority. The Information Commissioner may be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.
This privacy notice was published on 13 July 2021.
We may change this privacy notice from time to time—when we do we will inform you via [insert mechanism for informing the data subject of changes to the notice, eg our website or other means of contact such as email].
You can contact us[ and/or our Data Protection Officer] by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
Our contact details: |
Asset Academy customerservice@assetacademy.co.uk 02089966700 |
Individuals within the EEA can contact us direct (see above).
If you would like this notice in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).
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